For Klaviyo brands · Black Friday 2026

Your Black Friday inbox placement is decided in October.

Gmail and Outlook place your November Klaviyo campaigns based on your sending in the weeks before. Black Friday is November 27.
Check my Klaviyo setup Or send me a message →
Free. No call needed.
Works with Shopify
Klaviyo campaigns and flows
56
Days until Black Friday
Starting this week
Full plan: fix the setup in October, build volume through November, and clear every big send before it goes out.
Black Friday Nov 27 · Cyber Monday Nov 30
// Why it starts now

Your Black Friday placement is being set right now.

Gmail and Outlook judge your November campaigns on your sending history from the weeks before.
3-4
Weeks for a fix to show in your placement
56
Days until Black Friday
28
Days left to start a full four-week fix
// Your Klaviyo account

Klaviyo counts it as delivered. Gmail decides where it lands.

Click through three screens you use every week and see what each one hides before a big send.
Campaigns

Black Friday Early Access

Sent
Delivered99.2%
Open rate41.8%
Click rate1.1%
Placed order rate0.8%
Where it landedNot shown in Klaviyo
Gmail
Primary 38%Promotions 44%Spam 18%
Outlook
Inbox 62%Junk 38%
What it hides
Delivered includes spam. Open rate includes automatic opens from Apple Mail.
Illustration styled after the Klaviyo app, with example numbers. Yours will differ. Not affiliated with or endorsed by Klaviyo.
// What I check in Klaviyo

Six places that decide placement.

I go through each one in the first three days and tell you what to change before Black Friday.

SettingsBranded sending domain
SettingsDedicated click tracking
SegmentsEngaged segments
CampaignsSend plan
FlowsSunset flow
FormsSign-up forms
Check my Klaviyo setup
Free. No call needed.
Pricing
From $625/month
Your price depends on your sending volume. One subscription covers the audit, repair, managed engagement and daily monitoring.
650+
Verified reviews
1,000+
Senders fixed
Fiverr Pro
Top Rated · M.D.
See your exact price →
// Before you start

What access do you need?

A user login on your Klaviyo account and access to your DNS, or someone who can add the records. Your team keeps full control of campaigns and content.

Do you guarantee inbox placement?

No. Placement also depends on your list, content and engagement, so nobody can honestly guarantee it. What is guaranteed is fixing what is fixable.

Do you write our campaigns?

No. Your team owns strategy and content. I own whether it lands, and I tell you when a specific campaign or segment is a risk.

Find out what to fix first.

Run the free check, or send me a message and I will look at your account myself. I read every submission personally and reply within a day.
Check my Klaviyo setup
Free. No call needed.
Talk to Julian
Julian Turgelski
The Diagnostic Blog Pricing
hello@julianturgelski.com in
Email Deliverability Specialist · 30+ Countries · 10 Years
About Privacy Terms
56 days to Black Friday
Check my Klaviyo setup
Julian's diagnostic console